{"id":10055,"date":"2021-04-22T08:29:14","date_gmt":"2021-04-22T06:28:23","guid":{"rendered":"https:\/\/www.bokshop.lu.se\/?post_type=product&#038;p=10055"},"modified":"2021-04-22T08:28:23","modified_gmt":"2021-04-22T06:28:23","slug":"social-mattnad-relationell-hunger","status":"publish","type":"product","link":"https:\/\/www.bokshop.lu.se\/en\/produkt\/social-mattnad-relationell-hunger\/","title":{"rendered":"Social m\u00e4ttnad, relationell hunger"},"content":{"rendered":"<p><span style=\"\" >Den h&auml;r boken handlar om hur vanliga konsumenter utmanar den etablerade matindustrin. I digitala grupper kan individer diskutera s&aring;dant som engagerar dem. Det kan handla om tillverkning av margarin, dolt socker eller antibiotika i k&ouml;tt. Jakten p&aring; sanningen om maten g&ouml;r konsumenter till detektiver: de &auml;r vaksamma och vill &rdquo;avsl&ouml;ja&rdquo; f&ouml;retag och myndigheter. Organisationer, &aring; sin sida, m&aring;ste f&ouml;rh&aring;lla sig till konsumenters organiserade engagemang. Hur organisationer ser p&aring; sin egen roll, och hur de betraktar andras, p&aring;verkar hur de v&auml;ljer att kommunicera. I boken studeras medborgarinitiativet Matfusket, Livsmedelsverket, Livsmedelsf&ouml;retagen och tre producerande f&ouml;retag (ICA, Oatly &amp; Nestl&eacute;). Boken utforskar deras olika syn p&aring; expertrollen och k&auml;nslor. Deras skilda s&auml;tt att agera p&aring; sociala medier diskuteras ocks&aring;, dels utifr&aring;n Matfusket, dels utifr&aring;n ett organisationsperspektiv. Men studien visar ocks&aring; p&aring; riskerna med motst&aring;ende positioner och faran med alltf&ouml;r f&aring; m&ouml;tesplatser d&auml;r f&ouml;rest&auml;llningar kan pr&ouml;vas mot varandra.<\/p>\n<p>Boken v&auml;nder sig till forskare och studenter med intresse f&ouml;r strategisk kommunikation ur ett relationellt perspektiv, men &auml;r ocks&aring; relevant f&ouml;r strateger i organisationer som m&ouml;ts av konspirerande medborgare.<br \/><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Den h&auml;r boken handlar om hur vanliga konsumenter utmanar den etablerade matindustrin. I digitala grupper kan individer diskutera s&aring;dant som engagerar dem. Det kan handla om tillverkning av margarin, dolt socker eller antibiotika i k&ouml;tt. Jakten p&aring; sanningen om maten g&ouml;r konsumenter till detektiver: de &auml;r vaksamma och vill &rdquo;avsl&ouml;ja&rdquo; f&ouml;retag och myndigheter. Organisationer, &aring; [&hellip;]<\/p>\n","protected":false},"featured_media":10057,"template":"","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":""},"product_brand":[],"product_cat":[204],"product_tag":[],"class_list":{"0":"post-10055","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-lund-studies-in-media-and-communication-media-and-communicationscience","8":"first","9":"instock","10":"taxable","11":"shipping-taxable","12":"purchasable","13":"product-type-simple"},"acf":[],"_links":{"self":[{"href":"https:\/\/www.bokshop.lu.se\/en\/wp-json\/wp\/v2\/product\/10055","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bokshop.lu.se\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.bokshop.lu.se\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bokshop.lu.se\/en\/wp-json\/wp\/v2\/media\/10057"}],"wp:attachment":[{"href":"https:\/\/www.bokshop.lu.se\/en\/wp-json\/wp\/v2\/media?parent=10055"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.bokshop.lu.se\/en\/wp-json\/wp\/v2\/product_brand?post=10055"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.bokshop.lu.se\/en\/wp-json\/wp\/v2\/product_cat?post=10055"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.bokshop.lu.se\/en\/wp-json\/wp\/v2\/product_tag?post=10055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}