This book applies the time-geography approach to a servicescape research by applying this to concrete empirical material. More precisely, this book is about customers’ interactions with physical and social surroundings of service places. Although servicescapes are planned and constructed for customers’ convenience, customers experience various constraints. These constraints are not only due to constructed service surroundings, but are also due to customers’ limited capabilities to use servicescapes. The research findings revealed a significance of time and space dimensions in customers’ interactions with servicescapes. The time-geographic approach captured the spatial and temporal sequence and co-existence of customers’ activities and underscored that servi¬cescape is a social place.
Alma Raissova has a practical experience in the area of education and project management. She has worked also with different social projects related to persons of concern.
This book is her doctoral thesis. It was produced at the Department of Service Management and Service Studies, Lund University, Sweden.